CMO · IT Officer · AI Practitioner
25 Years of Marketing. Now Building What's Next.
Senior marketing executive. PMP. SGX-listed CMO. Helping Singapore SMEs build the digital engine global brands take for granted.
SME Digital Hub
AI-Powered Marketing & Digital Transformation for Singapore SMEs
25+
Years Experience
Marketing leadership across global brands and Singapore SMEs
4
Continents
Campaigns and teams run across Asia, Americas, Europe and beyond
40+
Products Launched
Mobile devices, SaaS platforms and enterprise solutions brought to market
35+
Team Size Managed
Cross-functional marketing teams across product, digital and brand
25 Years. Four Continents. One Consistent Focus.
Over 25 years, I led marketing for some of the world's most recognised names in technology, telecoms, education publishing, and consumer electronics — across Singapore, Asia Pacific, Europe, and the Americas.
From launching 40+ mobile devices for a global technology leader, to building out digital marketing across one of the world's largest telecommunications groups, to leading marketing at the company that put Singapore on the global tech map as the first Singapore company listed on NASDAQ — I've worked at scale, under real pressure, across cultures.
Today I serve as Chief Marketing Officer and IT Officer of a company listed on the Singapore Exchange (SGX). In parallel, I run SME Digital Hub — applying the same rigour global brands demand to help Singapore's small businesses compete in a digital-first world.
Dip.M.E.BSc (Hons)MScPMPSGX-Listed CMOIT Officer
Where I Can Help You
Whether you need strategy, execution, or someone to cut through the noise — this is the range.
Marketing Strategy
Brand positioning, go-to-market planning, and messaging that gives your business a clear and defensible point of view.
Digital Marketing
SEO, paid social, content, and email — built around conversion, not just clicks. No vanity metrics.
AI & Automation
Agentic AI systems and workflow automation that give small teams the leverage of a much bigger one.
Content Creation
Long-form articles, LinkedIn posts, and marketing copy written in a voice that sounds like a smart person talking — not a press release.
Digital Transformation
Taking traditional businesses online — from first website to first CRM to first automation. Practical, step-by-step, no jargon.
Why SME Digital Hub?
Most consultancies either charge enterprise rates or give generic advice that ignores what it's actually like to run a small business in Singapore. SME Digital Hub exists in the gap between 'hire a big agency' and 'figure it out yourself'.
What I bring is 25 years of doing this at scale — and the practical intelligence to make it work at SME budgets. No account managers. No recycled templates. Just direct, senior-level thinking applied to your specific situation.
Other Singapore guides by Keith Kwai
Keith Kwai also owns and publishes the sites below. They are listed here so readers know about the common ownership.
- WorkRightSG: Singapore employment law explained for employers and HR
- SGFleetGuide: buying, running and complying with commercial vehicles in Singapore
- ElderSG: eldercare guides, directory and tools for Singapore families
- LivingLifeAsia: long-stay visas in Asia, including Thailand, Malaysia and the APEC card
- Get That Job: CV writing and interview coaching in Singapore
Get That Job is a paid service. LivingLifeAsia also offers paid advisory.
If you're ready to build something that actually works, I'd like to hear from you.
What Clients Have Achieved
Real results from Singapore SMEs — anonymised with client permission.
Seafood Import · Singapore
“95 qualified leads in six weeks. That had never happened before.”
Tang runs a seafood importing business supplying restaurants and hotels. Word-of-mouth leads were unpredictable and impossible to scale. We built a targeted B2B lead generation system using LinkedIn and Google. Six weeks in: 95 qualified leads. Within the quarter: $65,000 in pipeline value.
95
leads / 6 weeks
$65K
pipeline value
F&B · Toa Payoh
“We went from invisible to fully booked in three months.”
Jeffrey runs a café inside an industrial building — foot traffic was never enough. We built their Google presence from scratch and ran targeted Meta ads. Month one: $6,000 in tracked revenue. Month three: $10,000. Visitors up 60%.
60%
more visitors
$10K
month 3 revenue
Logistics · West Singapore
“I went from 3 vans to 5. I didn’t expect it to move that fast.”
Dinish ran a logistics sub-contracting operation relying on a single broker for work. We built him a direct digital presence and a lead pipeline targeting SMEs needing last-mile delivery. Six months later: 28% more orders, 40% revenue increase, two extra vans.
+28%
more orders
+40%
revenue / 6 months
Ready to Talk?
A free 30-minute consultation. No pitch, no jargon — just an honest conversation about where you are and what's possible.