By using the website smedigitalhub.com and submitting your personal data to us, you signify that you have read, acknowledged, and agreed to be bound by the following Privacy Policy.
1. Personal Data Protection Policy
This Privacy Policy informs you of how Keith Kwai Consultancy manages your Personal Data, which is subject to the Singapore Personal Data Protection Act 2012 (“PDPA”). We are committed to protecting your privacy and handling your personal data responsibly.
2. Consent — Collection, Use and Disclosure of Personal Data
By interacting with us, submitting your Personal Data through our contact form, or enquiring about our services, you have agreed and given your consent to Keith Kwai Consultancy collecting, using, and disclosing your Personal Data for the purposes set out in this Policy.
If you have provided us with Personal Data relating to a third party, you represent that you have obtained that party’s consent to provide us with their information.
3. What Personal Data We Collect
Personal Data we may collect includes your name, email address, phone number, company name, and any other information you voluntarily provide through our contact form or direct correspondence. This may include:
- Your name and contact details (email, phone number)
- Your company name and industry
- Details of the services you are enquiring about
- Any other information you provide in your message or during consultations
4. How We Collect Personal Data
We collect Personal Data in the following ways:
- When you submit an enquiry through the contact form on smedigitalhub.com
- When you contact us directly via email or phone
- When you engage with us for consultancy services
- When you respond to our communications or marketing materials
- Through website analytics tools (such as Google Analytics) that collect anonymised usage data
5. Purposes for Which We Collect, Use and Disclose Personal Data
Your Personal Data may be collected, used, and disclosed for the following purposes:
- To respond to your enquiries and provide you with information about our services
- To deliver consultancy services, digital marketing support, and AI implementation assistance
- To communicate with you about your project or engagement
- To send you relevant updates, resources, or service information where you have consented
- To improve our website and services through anonymised analytics
- For any other purposes reasonably necessary or ancillary to the above
We do not sell, rent, or trade your Personal Data to third parties for their commercial or marketing use.
6. Disclosure to Third Parties
We may disclose your Personal Data to trusted third-party service providers (such as email platforms or project management tools) solely for the purpose of delivering our services to you. All such parties are required to maintain the confidentiality of your Personal Data and may not use it for any other purpose.
7. Withdrawal of Consent and Access
You may withdraw your consent to our use and disclosure of your Personal Data at any time by writing to us at keithkwai@gmail.com. Please allow up to 14 working days for your request to be processed.
You may also request access to, or correction of, your Personal Data held by us at any time by contacting us at the same email address.
8. Accuracy of Personal Data
Please ensure that all Personal Data you submit to us is accurate and complete. Please notify us if there are any changes to your Personal Data so that we may keep our records up to date.
9. Retention of Personal Data
We will retain your Personal Data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable Singapore law. Personal Data that is no longer required will be securely deleted or anonymised.
10. Security of Personal Data
We implement commercially reasonable technical and administrative measures to protect your Personal Data from unauthorised access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. You transmit Personal Data to us at your own risk.
In the event of a data breach that affects your Personal Data, we will notify you as required under the PDPA.
11. Cookies and Analytics
Our website uses Google Analytics to collect anonymised data on how visitors use the site (such as pages visited and time on site). This data does not identify you personally. You may disable cookies through your browser settings, though this may affect certain site functionality.
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. The updated Policy will be posted on this page with the revised effective date. Your continued use of the website following any changes constitutes your acceptance of the updated Policy.
13. Contact Us
For any questions, requests, or feedback regarding your Personal Data or this Privacy Policy, please contact:
Keith Kwai Consultancy
Email: keithkwai@gmail.com
Website: smedigitalhub.com
For more information about the Singapore Personal Data Protection Act, please visit www.pdpc.gov.sg.
Last updated: August 2026